The Brief

The goal was a structured discipleship program that could introduce people to the foundations of Christianity through live teaching, multimedia, and small group discussion. Seven weeks designed to feel engaging and interactive, not academic, giving participants a real foundation for their faith and daily life.

The brief covered everything: curriculum, workbooks, video content, presenter training, and the campaign to fill each cohort.

• Campaign needed to run across multiple launch cycles without starting over each time

The Work

Key Strategy

The program was built around a simple idea: foundational truths land better when they are taught well, not just written down. Each class combined opening videos, testimonial teaching segments, live instruction, and small group discussion time. Participants were not sitting through a lecture. They were moving through a structured experience that gave them space to ask questions and engage with the content directly.

The marketing plan was built to match. Rather than a single launch push, the campaign was designed to run repeatedly across multiple cycles, with testimonial video ads, campaign reels, and social graphics that could be refreshed each year without rebuilding the strategy from scratch.

The Results

What This Demonstrates

A program that runs for five years and keeps producing completions is not just well-written content. It is a system. The curriculum, the training, the materials, and the campaign all have to work together in a way that holds up under repeated use.

This applies beyond ministry. The same approach works for workshops, leadership development programs, community education initiatives, and any course that needs to be delivered more than once with consistent results.

Much of this kind of work has been for churches and ministries building something meant to last. You can see more of it in my work with churches and ministries.